A recent article in the Domain section of The Age quoted Andrew Leoncelli, the managing director of CBRE residential projects, as saying that over the coming years the prestigious eastern suburbs of Melbourne would experience increased apartment living. By 2050 he believes that two thirds of all dwellings in the eastern suburbs will be apartments or townhouses.
Mr Leoncelli believes this is the result of two factors: the lack of space to build more houses in these suburbs, and an improved lifestyle in these same suburbs where quality cafés and sophisticated neighbourhood shopping strips now rival traditional areas such as South Yarra.
As developers in these areas we wholeheartedly agree. For us, what separates apartment living in these areas of Melbourne from high density places such as Docklands, is a sense of luxury which complements the surrounding area. The residences we are currently building at Canterbury Hill in Surrey Hills and the soon to be launched Brasshouse in Hawthorn East, both reflect the prestige of their blue-chip surroundings. This allows downsizing locals, and buyers looking to make a move to these suburbs, to secure a postcode without sacrificing style or space.
CBRE is a partner of ours, and we share a philosophy with them that it’s essential to develop property where the location is as well considered as the architecture or the interior design. That is certainly true of our latest development, Brasshouse, which we will be launching very soon. Stay tuned.